EU Law

Friday, June 12, 2015

SOCT Transmission to Planet Earth

1 comment:

  1. Public awareness is important to increase enthusiasm and support, stimulate self-mobilisation and action, and mobilise local knowledge and resources. Raising political awareness is important as policy makers and politicians are key actors in the policy process of adaptation. Awareness raising requires strategies of effective communication to reach the desired outcome. The combination of these communication strategies for a targeted audience for a given period can broadly be described as ‘awareness raising campaign’. The aim of awareness raising campaigns most often differs between contexts but generally includes increase concern, informing the targeted audience, creating a positive image, and attempts to change their behaviour.


    From: http://climate-adapt.eea.europa.eu/viewmeasure?ace_measure_id=656

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